One is the popularity of the author. From a certain point of view, the artistic level and status of calligraphers and painters are mainly reflected in the social reputation. The so-called fame refers to fame, which is of great importance in calligraphy and painting. Celebrity calligraphy and painting, celebrity first, calligraphy and painting in the last, the bigger the title, the higher the market position, the higher the market price. It should also be pointed out that some celebrities, although not calligraphers and painters, still have good performance in the auction, such as Sun Yat Sen, Chiang Kai Shek, Mei Lanfang, Wang Jingwei and other celebrities. We can see the influence of the title size on the value of the work.

二是作品的选题。字画的内容和题材也是影响其价值的重要因素。从拍卖场上看，画的要明显高于书法，这主要是画的创作要比书法来的复杂，难度也比书法大。那么在传统画中，又以山水高、人物次之，花鸟三。

The second is the topic selection. The content and subject matter of calligraphy and painting are also important factors affecting its value. From the auction house, the price of painting is obviously higher than that of calligraphy. This is mainly because the creation of painting is more complicated and more difficult than calligraphy. Then in traditional Chinese painting, the landscape is high, the figure is second, and the flower and bird are third.

三是作品的款式。字画样式也会影响作品的价值。字画的样式多种多样，有立轴、横幅、镜片、屏条、手卷、册页、对联、扇面等，其中立轴、横幅、镜片、屏条、对联主要适用于室内的装饰，手卷、册页、扇面则适用于案头展玩，而投资者和收藏者出于各种原因，往往各有所好，从市场上看，一般立轴高于横幅，纸本优于绢本，绫本为下，立轴要在五尺以内，横披要在五尺以外，手卷以长一丈为合格，越长价值越高，册页、屏条为双数，册页以八开才算足数，越多越好，屏条以四面为起码数，十六面为终数。

Third, the style of the work. The style of calligraphy and painting will also affect the value of the work. There are many styles of Chinese calligraphy and painting, such as vertical axis, banner, lens, screen, scroll, album, couplet, fan, etc. among them, vertical axis, banner, lens, screen, couplet are mainly suitable for interior decoration, while scroll, album, fan are suitable for desk exhibition. For various reasons, investors and collectors often have their own advantages. From the market point of view, vertical axis is generally higher than vertical axis Banner, paper version is better than silk version, silk version is lower, vertical axis should be less than five feet, horizontal drape should be more than five feet, hand scroll should be one foot long as qualified, the longer the value is, the higher the value is, even number of album and screen strip, only eight page is enough, the more the better, screen strip should be at least four sides, ten or six sides as the final number.

在市场上，有时同一画家的两幅作品如果一样精致，且品相、技法、题材相同，那么就要看它们尺寸大小和作品的样式，尺寸越大，越高，反之亦然。

In the market, sometimes if two works of the same artist are as exquisite, and the appearance, technique and subject matter are the same, it depends on their size and style. The larger the size, the higher the price, and vice versa.

四是作品的存世量。画家作品存世量的多少也会直接影响其。俗话讲“物以稀为贵”，

The fourth is the quantity of works. The number of painters' works in the world will also directly affect their prices. As the saying goes, "things are precious when they are rare.",

五是作品的审美意识。大家知道，不同的时代、不同的地域往往会崇尚不同技法和风格，在封建社会，帝王将相的喜好直接影响整个社会时尚，同时，文人雅仕在社会上也有较大影响，他们的喜好也有众多的人追随迎合。工细类作品明显高于粗放类作品。

The fifth is the aesthetic consciousness of the works. As we all know, different times and different regions tend to advocate different techniques and styles. In feudal society, the preferences of emperors and generals directly affect the fashion of the whole society. At the same time, literati and elegant officials also have a great influence on the society, and their preferences are followed and welcomed by many people. The price of meticulous works is obviously higher than that of extensive works.

所以，字画的上涨主要是其内在价值发生变化，进而导致供需发生变化造成，否则，这种上涨将是带有水分的，也是短暂的，会下跌回落。

Therefore, the rise of the price of calligraphy and painting is mainly caused by the change of its internal value, which will lead to the change of supply and demand. Otherwise, the rise will be watery and short-term, and will fall back.