当今时代是知识经济的时代，也是全国人民奔向小康社会的时代。随着人们文化品位和生活水平的提高，喜爱收藏名人字画的人越来越多。这一现象的出现是社会进步的一个象征。但是，在与诸多书画收藏爱好者的接触中，常常发现一些朋友往往是掏了高价钱，却买不到货真价实的作品。山东收购名人字画公司认为，那些初涉收藏名人字画的朋友要走出四个误区，方能真正收益。
Today's era is an era of knowledge economy, and also an era when the people of the whole country are heading for a well-off society. With the improvement of people's cultural taste and living standard, more and more people like to collect celebrity calligraphy and painting. The appearance of this phenomenon is a symbol of social progress. However, in contacts with many amateurs of painting and calligraphy collection, it is often found that some friends often pay high prices, but can not buy real works. Shandong Acquisition Celebrity Painting Company believes that those friends who are new to collecting celebrity paintings need to get out of Four Misunderstandings before they can really benefit.
一是注重书画家的实际水平，不能被某些书画家的宣传所迷惑。一名成功的书画家往往是七分做学问，三分靠包装。然而，由于受经济利益的诱惑，个别书画家急功近利。沉不下来做学问、搞精品，把做学问和包装本末倒置，整天忙于傍大款、拉关系，虽然书画水平一般，却宣传的神乎其神。像这样的书画家的作品，即便拿钱把它购回来，也没有什么大的收藏价值！
First, pay attention to the actual level of painters and calligraphers, can not be confused by the propaganda of some painters and calligraphers. A successful painter and calligrapher often has seven points to learn and three points to pack. However, due to the temptation of economic interests, individual calligraphers and painters are eager for quick success. Unable to sink down to learn, to do fine works, to do learning and packaging books upside down, busy all day with big money, pull relations, although the level of painting and calligraphy is average, but the spirit of propaganda. The works of painters and calligraphers like this, even if they buy them back with money, have no great collection value!
二是要注重作品品味，不能盲目崇拜书画名家。有些相当有名的书画家，并不是对山水、花鸟、人物、楷书、草书、隶书样样都精，即便对某一方面比较精通，也不是幅幅都是精品。所以对出自名家之手的书画作品，一定要认真观察，仔细研究，看他是不是其人的作品，决不能盲目崇拜，一买了之。

Second, we should pay attention to the taste of works and not blindly worship famous painters and calligraphers. Some well-known painters and calligraphers are not good at landscapes, flowers and birds, characters, regular scripts, cursive scripts and official scripts. Even if they are good at one aspect, they are not good at all. Therefore, we must observe and study carefully the works of calligraphy and painting by famous artists to see if they are the best works of others. We must never worship them blindly and buy them.
三是要追求神的格调，走出形的误区。时常听到朋友评论某位书画家的作品时说：“他的画真好，你看画的多像呀！”一幅好的书画作品，不能单凭像和不像来论好坏，而要看是否星神兼备。绘画艺术有形似、神似之分，形似是神似的基础，神似是形似的提高。古代画家就认识到不能顾了形似，忘了神似，而应力求神似。为什么有的作品看起来呆板、僵化、不生动，有的作品却栩栩如生、呼之欲出、生动自然？关键就在于前者“貌合神离”，后者“星神兼备”。因此，一幅书画作品不能只看它像不像，关键是要看它是否具有神韵。
Thirdly, we should pursue the style of God and get rid of the misunderstanding of form. Often I hear a friend comment on a painter's work and say, "His paintings are very good. You can see how much they look like!" A good painting and calligraphy can not be judged by image and unlikeness alone, but by the combination of stars and gods. Chinese painting art can be divided into physical similarity and spiritual similarity, which is the basis of Spiritual Similarity and the improvement of spiritual similarity. Ancient painters realized that they could not ignore the likeness of form and forget the likeness of god, but should strive for the likeness of god. Why do some works seem rigid, rigid and lifeless, while others are vivid, vivid and natural? The key lies in the former's combination of appearance and divinity, and the latter's combination of stars and gods. Therefore, a painting and calligraphy can not only look like it or not, the key is to see whether it has charm.
四是要注意书画作品的实际价值，不要被市场操作所迷惑。改革开放以来，我国的书画市场有了大的飞跃，书画是几倍甚几十倍的攀升。但这和西方发达的书画相比，还未达到它应有的价值，升值空间还很大。今天说的书画作品实际价值是由书画家的实际水平和当前我国人们的经济收入水平来综合决定的。上个世纪五六十年代，书画大师徐悲鸿、齐白石的作品一幅才卖六七十元人民币。而现在随着国力的增强，人民生活水平的提高，以及大师们先后仙逝，其作品的一下升到了百万甚千万元人民币。正因为如此，有些书画家沉不下去了，不是从书画艺术上提高，二是从书画上做文章。本来一幅作品实际价值几百元，硬要几千元；实际价值几千元的作品，硬标出几万元。这样就出现了人们常说的有价无市的局面。还有一些书画家利用书画拍卖的机会，搞猫腻，找一些朋友，轮番争抢抬高等等。这样一来，使一些刚刚涉足书画收藏领域的朋友大上其当。
Fourth, we should pay attention to the actual value of painting and calligraphy works, and not be confused by market operation. Since the reform and opening up, China's painting and calligraphy market has made a great leap, the price of painting and calligraphy is several times or even dozens of times higher. But compared with the price of painting and calligraphy in western developed countries, it has not reached its due value, and there is still a lot of room for appreciation. The actual value of today's paintings and calligraphy is determined by the actual level of painters and calligraphers and the current level of people's economic income. In the 1950s and 1960s, only one painting by master Xu Beihong and Qi Baishi sold for RMB 67. Now, with the enhancement of national strength, the improvement of people's living standards, and the death of masters, the price of their works has risen to millions or even tens of millions of yuan. Because of this, some painters and calligraphers can not sink down, not from the art of painting and calligraphy, the second is from the price of painting and calligraphy. Originally, the actual value of a work is several hundred yuan and several thousand yuan, while the actual value of a work is several thousand yuan, and tens of thousands of yuan are hard marked. In this way, people often say that there is no market with value. There are also some calligraphers and painters who take advantage of the auction opportunities to make cats tired, find some friends, take turns competing for higher prices and so on. In this way, some friends who have just been involved in the field of painting and calligraphy collection are taken seriously.
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