Many people do not know how to make a reasonable appraisal of calligraphy and painting when they buy celebrity calligraphy and painting, and sellers are also afraid of being cheated. In fact, painting and calligraphy works in the art market have a certain market, control and understand can be a reasonable evaluation of the price of painting and calligraphy works.

1、书画的艺术程度。普通注重原创及有个人特征，艺术程度高，久负盛名的大名家总要比还处于艺术事业上升期，小有成就的小名家书画价钱高；而小名家则比非名家（包括艺术市场大量创作仅有美化居家装饰效果，没有什么珍藏价值的行画的书画家）书画价钱高；

1. The artistic level of painting and calligraphy. Ordinary attention to originality and personal characteristics, high artistic level, long-standing renowned artists are always in the rising stage of the art career, small accomplishments of small renowned artists painting and calligraphy price is high; and small renowned artists than non-renowned artists (including artistic market, a large number of creative works only beautify the home decoration effect, there is no value of collecting paintings and calligraphy) painting and calligraphy price is high;

2、书画的性。普通来说，高程度书画艺术家大多注重修身养性，不会为世俗所累追逐名利，不会在灵感状态不到位时，刻意大量创作，他们的作品传世量越就越名贵，正所谓“黄金有价艺无价”就是这个道理；

2. The rarity of painting and calligraphy. Generally speaking, most of the high-level calligraphy and painting artists pay attention to self-cultivation, will not pursue fame and wealth for the secular world, will not deliberately create a large number of works when the inspiration is not in place, and the rarer their works are handed down, the more precious they are. This is the truth of the so-called "golden art is priceless";

3、书画所处的社会状态。书画作品处在社会经济繁荣的状态时就高，反之处在社会经济萧条的状态时就廉价。艺术市场炒作多，泡沫多的时分书画作品价钱也会虚高，而艺术市场洗牌挤压泡沫时价钱就廉价；书画在珍藏者综合状态好时就比不在状态时价钱好很多。

3. The social state of painting and calligraphy. Calligraphy and painting works are high when they are in the state of social and economic prosperity, whereas they are cheap when they are in the state of social and economic depression. When the art market is hyped up, the price of paintings and paintings will be too high when the bubbles are high, and the price will be cheaper when the art market shuffle and squeeze the bubbles.

4、书画作品自身价值。这里包括历史价值和艺术价值，当前社会上有一种错误观念及论调，即以为尺幅越大的书画就越值钱，这其实很荒唐，书画不是在菜市场买菜，个头越大越好，常常好的书画作品不一定就尺幅很大，比方宋朝的扇面作品就尺幅不大，但是艺术程度极高。有些佚名的古代书画作品由于自身历史价值艺术价值都高，也很值得珍藏。

4. The value of painting and calligraphy. This includes historical value and artistic value. There is a misconception and argument in current society that the larger the scale, the more valuable the painting is. This is ridiculous. Calligraphy and painting are not purchasing vegetables in the vegetable market. The bigger the size, the better. Often good paintings and calligraphy are not necessarily large in scale. For example, fans of the Song Dynasty are small in size, but their artistic level is very high. Some of the ancient paintings and calligraphy are worth collecting because of their high historical value and artistic value.

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