With the development of economy, the upsurge of stock and real estate investment has faded away. More and more people begin to invest in collecting calligraphy and painting. However, calligraphy and painting collection circle is full of good and bad people. How should we invest in collecting calligraphy and painting? Jinan celebrity calligraphy and painting acquisition here for you to briefly list the four basic standards for the purchase of calligraphy and painting, hope that the majority of collectors carefully read, to help you.

一、书法程度的上下

1、 The level of calligraphy

书法是一门需求常年累月练习的艺术，写书者要心平气和才行。如今好多画家不注重书法的练习，也不注重笔墨，招致画面没有笔墨的气韵，以连款都不敢落，提笔露怯，这样的作品或艺术家就不算是潜力股。同样的作品，题跋较长者比穷款者价值要高一些。

Calligraphy is an art that requires years of practice, and the writer should be calm. Nowadays, many painters don't pay attention to the practice of calligraphy, and they don't pay attention to the brush and ink. As a result, the paintings do not have the charm of brush and ink, and even dare not to drop the items, and show their timidity when raising the brush. Such works or artists are not considered potential stocks. For the same works, the ones with longer inscriptions and postscripts are more valuable than the poor ones.

二、有没有学术支撑

2、 Is there any academic support

言之无文，行而不远。书画家的学术程度会影响他创作的深度和可持续度。理论指导理论，这也是古人要读万卷书的一个缘由。经过阅读、创作与交流，久而构成本人的一套理论体系，或是对艺术的共同视角，这对艺术家的生长有重要的意义。

Words without words are not far away. The academic level of the calligrapher and painter will affect the depth and sustainability of his creation. Theory guides theory, which is also a reason why ancient people read thousands of books. After reading, creating and communicating, I have formed a theoretical system or a common perspective of art for a long time, which is of great significance to the growth of artists.

三、影响力和知名度

3、 Influence and visibility

名家与非名家，是权衡艺术价值和投资价值的重要界线。在某种水平上，艺术品投资就是投资名家的作品。这里名家也分大名家和小名家。一些影响力和知名度特别大的书画家作品，固然收益比拟高，但投资本钱也高。

The famous and the non famous are the important boundary between the artistic value and the investment value. To some extent, art investment is to invest in the works of famous artists. Famous people here are also divided into big and small. Some of the most influential and well-known works of calligraphers and painters have high income, but their investment cost is also high.

四、市场铺垫和表现

4、 Market preparation and performance

艺术作品一旦进入市场，就是一种商品，需求市场的运作来助其顺利转换效果益。有的画家一门心机放在创作上，不屑于俗事，作品没人知晓，自然也就没有市场。有些画家常做一些展览，拜托画廊停止各种宣传，拍卖会也频频亮相，随着知名度的扩展，市场也在扩展。市场的表现还表现在其价钱的稳定性。假如市场长时间地处于一个稳健有涨的状态，就阐明投资它是稳妥的。

Once a work of art enters the market, it is a kind of commodity, which needs the operation of the market to help it transform its effect smoothly. Some painters put their mind on creation and disdain common things. No one knows about their works, so naturally there is no market. Some artists often do some exhibitions, ask galleries to stop all kinds of publicity, and auctions also appear frequently. With the expansion of popularity, the market is also expanding. The performance of the market is also reflected in its price stability. If the market is in a steady and rising state for a long time, it is safe to invest in it.