1, the artistic level of the work itself.

作品本身的艺术水平，才是衡量其价值的主要因素。这涉及到书画的三境界：景物境界、笔墨境界和人文境界。一幅作品本身对山川自然“象其物宜”的描绘，就是景物的境界。可以看到它的技法、景色之美、章法布局之妙。

The artistic level of the work itself is the main factor to measure its value. This involves the three realm of calligraphy and painting: the realm of scenery, the state of the pen and ink and the realm of humanity. A painting itself portrays the nature of the mountains as "its things", which is the realm of the scenery. It can be seen in its skills, the beauty of the scenery and the wonderful layout of the rules.

2、书法水平的高低。

2. The level of calligraphy.

老一辈艺术家张仃曾呼吁“守住画的底线”，这个底线就是书法。书法表现在国画中，一是书法用笔，二是题跋书写的艺术美。

The old artist, Zhang Ding, had called for "the bottom line of Chinese painting," which is the bottom line of calligraphy. The expression of calligraphy in painting, calligraphy is a pen, two is the art of writing inscriptions.

3、有没有学术支撑。

3, there is no academic support.

书画家的学术水平会影响他创作的深度和可持续度。理论指导实践，这也是古人要读万卷书的一个原因。通过阅读、创作与交流，久而形成自己的一套理论体系，或是对艺术的独特视角，这对艺术家的成长有重要的意义。

The academic level of the calligraphers will affect the depth and sustainability of his creation. The theory guides practice, which is also one of the reasons for the ancients to read thousands of books. Through reading, writing and communication, forming a theoretical system for a long time, or a unique perspective of art, is of great significance for the growth of artists.

4、作者综合修养。

4, the author's comprehensive cultivation.

画是人格的显现，人格是修养的结果。如果一个画家画得很好，修养也高，那他就一定是潜力股。综合修养的提高，需要读万卷书和行万里路。尤其是古典文学方面的知识，要融会贯通，并在情感之时，配合意象诉诸笔端，形成独特的面貌。

The painting is the appearance of the personality, and the personality is the result of the cultivation. If a painter paints well and has high accomplishment, he must be a potential stock. The improvement of comprehensive cultivation needs to read ten thousand volumes of books and walk in Wan Li Road. Especially Chinese classical literature knowledge to mastery, and emotion in growing hair, with images to resort to the unique appearance.

5、影响力和知名度。

5, influence and popularity.

名家与非名家，是衡量艺术价值和投资价值的重要界限。在某种程度上，艺术品投资就是投资名家的作品。这里名家也分大名家和小名家。一些影响力和知名度特别大的书画家作品，虽然收益比较高，但投资成本也高。

The famous family and the non - famous family are the important limits of the value of art and the value of investment. To some extent, investment in art is the work of a famous investor. The famous families are also distinguished by famous families and small famous families. Some of the works of calligraphers with great influence and popularity are high in income, but with high investment costs.

以上的介绍，您了解了吗？如果您有不明白的地方，欢迎您的致电，我们为您介绍，欢迎您的莅临参观哦。

Do you know the above introduction? If you do not understand the place, welcome your call, we would like to introduce you in an all-round way, welcome to visit you.